First, this seems like a very loose introductory piece. A prelude, if you will, since it drew a lot from sources and presented very little of what the author's own critical ideas are. Unless, of course, her critical thought is that she agrees with all of that. I wonder what she'll say in the follow-up?

Second, most of this is fairly pedestrian to those who have paid attention to the phenomenon. I'm not seeing much of any new insight.

Third, with regards to the board, I think it's just a case of brand-association. I mean, you do troll, so people are justifiably wary of what you post. :p