Huh, that wasn't really what I got out of that article. What I did get was that their same-store sales growth is positive, but not as high as McDonalds. Personally, if I was going to blame something for their less-than-McDonaldsian growth rate, it would be their crappy food rather than the ads.
I can't imagine it was anything but deliberate at some level. It might have been the ad agency that did it on purpose and the Burger King approvals process fell down on the job, or maybe it was smirks and winks all the way up the chain.
Now I'm wondering what would be tackier: human or doll. And wondering if she/it is wearing a wig. And thinking I'm thinking about this too much. I think I do not like the ad.
no way, this was calculated and deliberate. Burger king has been trying to target the 'teenage boy' demographic for a while now, and this is just one in a series. They might not realize that they're turning off every woman who might ever want to eat there.
BK has been a huge FAIL in the marketing department for a while now, what's up with that super creepy king dude?
Also, most people would read the type as "It'll blow" as in "It'll fail" (without necessarily reading the next line if they're in a hurry). So, marketing FAIL all round, really.
That's even worse than the "I like square butts" add they did. It's based around their Spnge Bob campaign, but BK said it was aimed at an older audience and only showed on later-night TV (like kids don't watch prime time) (or like I might not find that offensive, not that I eat at BK anyway).
Why is someone feeding a blow-up doll a sub? Is this one of those sad cases where a guy thinks his sex toy is his real girlfriend? Is that the demographic they are attempting to appeal to?
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timeasmymeasure
no subject
Date: 2009-06-24 05:49 pm (UTC)no subject
Date: 2009-06-24 05:55 pm (UTC)no subject
Date: 2009-06-24 06:00 pm (UTC)Weak sauce.
Edited for source! Article here!
no subject
Date: 2009-06-28 07:43 pm (UTC)no subject
Date: 2009-06-24 06:03 pm (UTC)no subject
Date: 2009-06-24 06:09 pm (UTC)no subject
Date: 2009-06-24 06:11 pm (UTC)no subject
Date: 2009-06-24 07:31 pm (UTC)no subject
Date: 2009-06-24 08:50 pm (UTC)Also, could they make her look any more like a blow up doll?
no subject
Date: 2009-06-24 09:31 pm (UTC)no subject
Date: 2009-06-24 09:39 pm (UTC)no subject
Date: 2009-06-25 12:41 am (UTC)Here you go
and am now guessing it's a human.
Now I'm wondering what would be tackier: human or doll.
And wondering if she/it is wearing a wig.
And thinking I'm thinking about this too much.
I think I do not like the ad.
no subject
Date: 2009-06-25 12:53 am (UTC)no subject
Date: 2009-06-24 08:53 pm (UTC)Heh, and you're talking about it.
And at least one person who's read this post will crave BK and go for it in the next couple of days.
Job well done.
no subject
Date: 2009-06-24 09:38 pm (UTC)no subject
Date: 2009-06-24 07:57 pm (UTC)BK has been a huge FAIL in the marketing department for a while now, what's up with that super creepy king dude?
no subject
Date: 2009-06-24 07:58 pm (UTC)no subject
Date: 2009-06-24 10:09 pm (UTC)/Mmmm, Padma. Would hit that like the fist of an angry god were she into chicks.
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Date: 2009-06-24 10:10 pm (UTC)no subject
Date: 2009-06-24 05:53 pm (UTC)no subject
Date: 2009-06-24 06:05 pm (UTC)no subject
Date: 2009-06-24 06:11 pm (UTC)no subject
Date: 2009-06-24 07:43 pm (UTC)no subject
Date: 2009-06-24 09:02 pm (UTC)no subject
Date: 2009-06-25 01:22 am (UTC)no subject
Date: 2009-06-26 07:30 am (UTC)